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Why You Should Understand Your Company’s Purpose

By September 15, 2016

What’s the true purpose of your business? It’s not to make money (although let’s be real, we all really want that).

The purpose is not your mission, values, or even your vision. But it IS a combination of all of these.. plus some.

The true purpose of your company should have an outward focus. In other words, it’s not about you. When creating or deciding on your purpose, put yourself in the customer’s shoes. What purpose does your company bring them? When you begin caring about others, you are connecting to the heart, not just the head. That makes your company’s purpose motivational.

When creating or deciding on your purpose, put yourself in the customer’s shoes.

Employees aren’t always driven by the same things as the business owner (i.e. company profit). They are much more likely to get behind the purpose and passion behind the company. Motivate them through a powerful purpose that connects to their heart, and really make sure they feel it. Effectively communicate your purpose and employees will in turn be able fulfill your mission and vision. They’ll now have a reason to.

When it comes to the head vs. the heart of any company, heart wins. Passion wins. Purpose wins.

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